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Neste curso, você desenvolverá competências essenciais, como análise de mercado, criação de estratégias de comunicação e gestão de marcas, preparando-se para enfrentar os desafios do setor.\r\n\r\nNesse sentido, adotamos uma metodologia ativa que combina teoria e prática, promovendo experiências reais através de projetos, estudos de caso e parcerias com empresas. Assim, você estará pronto para aplicar seus conhecimentos em situações do cotidiano profissional.\r\n\r\nAlém disso, nosso curso é projetado para atender suas expectativas, proporcionando um ambiente estimulante e inovador. Valorizamos a troca de experiências e o networking, garantindo que sua formação seja enriquecedora e alinhada às demandas do mercado.\r\n\r\n\u003Ca href=\"\u002Fsobre\u002Fdocumentos-institucionais\">Confira o Projeto Pedagógico do Curso e outros documentos institucionais aqui.\u003C\u002Fa>","O Bacharelado em Marketing da UNIFACS foi criado para quem deseja transformar ideias em marcas fortes e resultados concretos. Em Salvador, um dos polos culturais e econômicos mais vibrantes do país, você desenvolve uma visão estratégica do mercado aliada à criatividade e à análise de dados. O curso oferece uma formação atual, conectada às transformações do consumo, do digital e da comunicação integrada. Com professores atuantes no mercado e metodologias práticas, você aprende a planejar, executar e mensurar estratégias que geram valor para empresas e consumidores. Na UNIFACS, você constrói uma carreira moderna, alinhada às exigências reais do mercado.\n\n",[326],{"id":327,"title":328,"file":329,"alt":83,"description":83,"variations":330},145,"Marketing","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F40919882-580b-4c26-8d3c-a144d83d6274.jpg",{},[],{"order":4,"title":310,"size":289,"components":333},[334],{"title":316,"subtitle":83,"legend":83,"description":83,"order":284,"type":295,"content_type":5,"images":335,"videos":338},[336],{"id":327,"title":328,"file":329,"alt":83,"description":83,"variations":337},{},[],{"title":340,"machine_name":341,"layout":342,"order":155,"is_active":37,"configs":343,"columns":344},"Overview do Curso","destaque","one",{},[345],{"order":284,"title":346,"size":347,"components":348},"accordion","full",[349],{"title":350,"subtitle":294,"legend":294,"description":294,"order":284,"type":351,"content_type":352,"images":353,"videos":365,"data":366},"O aprendizado certo para quem busca evolução constante!","fee","accordeon",[354],{"id":355,"title":356,"file":357,"alt":356,"description":83,"variations":358},57659,"img-destaque-comunicacao-marketing-unifacs","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5.webp",{"xxl":359,"xl":360,"lg":361,"md":362,"sm":363,"xs":364},"https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095728\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xxl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095729\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xl.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095730\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-lg.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095731\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-md.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095732\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-sm.webp","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F20260127095733\u002Fresized\u002F8c1a362d-bfa8-407d-84df-83a9688d6bd5-xs.webp",[],[367],{"title":368,"machine_name":369,"published_at":5,"unpublished_at":5,"created_at":370,"updated_at":371,"active":37,"items":372,"image":5,"homologated_version":5},"course_overview-Comunicação E Marketing-unifacs","course_overview-comunicacao-e-marketing-unifacs","2025-07-11T17:27:01.461529-03:00","2025-07-11T17:27:01.461535-03:00",[373,379,385],{"question":374,"answer":375,"published_at":5,"unpublished_at":5,"created_at":376,"updated_at":377,"active":37,"media":5,"configs":378,"image":5,"image_tablet":5,"image_mobile":5},"Por que investir neste curso para minha formação?","Porque a UNIFACS combina tradição acadêmica, inovação e forte conexão com o mercado baiano e nacional. O curso é estruturado para desenvolver profissionais estratégicos, criativos e analíticos, preparados para atuar em um cenário cada vez mais competitivo e digital.","2026-01-16T08:55:56.342742-03:00","2026-01-16T08:55:56.342748-03:00",{},{"question":380,"answer":381,"published_at":5,"unpublished_at":5,"created_at":382,"updated_at":383,"active":37,"media":5,"configs":384,"image":5,"image_tablet":5,"image_mobile":5},"O que vou aprender e desenvolver ao longo do curso?","Você desenvolve competências em comportamento do consumidor, pesquisa de mercado, branding, marketing digital, mídias sociais, comunicação integrada e análise de dados. Por meio de projetos práticos, estudos de caso e atividades aplicadas, aprende a transformar informações em decisões estratégicas e campanhas eficientes.","2026-01-16T08:55:56.345977-03:00","2026-01-16T08:55:56.345982-03:00",{},{"question":386,"answer":387,"published_at":5,"unpublished_at":5,"created_at":388,"updated_at":389,"active":37,"media":5,"configs":390,"image":5,"image_tablet":5,"image_mobile":5},"Onde poderei trabalhar depois de formado?","O profissional formado pela UNIFACS encontra oportunidades em agências de publicidade, empresas de diversos setores, startups, e-commerces, organizações do setor público e como empreendedor. A formação prepara você para atuar em Salvador, na Bahia e em todo o Brasil, em diferentes frentes do marketing.\n\n","2026-01-16T08:55:56.349529-03:00","2026-01-16T08:55:56.349536-03:00",{},{"title":392,"machine_name":393,"layout":283,"order":130,"is_active":37,"configs":394,"columns":395},"Mercado e Salário","media-salarial",{},[396,410],{"order":284,"title":288,"size":289,"components":397},[398],{"title":399,"subtitle":400,"legend":401,"description":402,"order":284,"type":351,"content_type":403,"images":404,"videos":405,"data":406},"Salário Bacharelado em Comunicação E Marketing","O mercado de trabalho para profissionais em Comunicação e Marketing está em expansão, com setores como digital, publicidade e branding em alta. Segundo o IBGE, a demanda por especialistas nessa área cresceu 15% nos últimos dois anos, refletindo a necessidade de inovação e criatividade nas empresas.\n\nAlém disso, investir em especializações e certificações é fundamental para se destacar. Networking eficaz e atualizações constantes ampliam suas oportunidades e potencializam sua valorização salarial. Portanto, construir conexões estratégicas é essencial para navegar e prosperar nesse cenário dinâmico e competitivo.","Mercado de trabalho e remuneração","O mercado de Marketing na Bahia apresenta crescimento contínuo, impulsionado pelo fortalecimento do setor de serviços, turismo, comércio, tecnologia e economia criativa. Empresas buscam profissionais capazes de integrar estratégias digitais e tradicionais, entender o comportamento do consumidor e gerar resultados mensuráveis. A formação prática da UNIFACS prepara você para atender a essa demanda, com foco em empregabilidade e atuação estratégica. Confira as","salary",[],[],[407,408,409],{"title":108,"description":5,"start":109,"max":109},{"title":114,"description":5,"start":115,"max":115},{"title":111,"description":5,"start":112,"max":112},{"order":4,"title":310,"size":289,"components":411},[412],{"title":83,"subtitle":83,"legend":83,"description":83,"order":284,"type":351,"content_type":403,"images":413,"videos":414,"data":415},[],[],[416,417,418],{"title":108,"description":5,"start":109,"max":109},{"title":114,"description":5,"start":115,"max":115},{"title":111,"description":5,"start":112,"max":112},{"title":420,"machine_name":421,"layout":283,"order":125,"is_active":37,"configs":422,"columns":423},"Descubra agora 4 motivos para você escolher a IES","preco-curso",{},[424,463],{"order":284,"title":346,"size":425,"components":426},"two_third",[427],{"title":428,"subtitle":83,"legend":429,"description":83,"order":284,"type":351,"content_type":352,"images":430,"videos":431,"data":432},"4 motivos para você escolher a UNIFACS","Descubra agora",[],[],[433],{"title":434,"machine_name":435,"published_at":5,"unpublished_at":5,"created_at":436,"updated_at":437,"active":37,"items":438,"image":5,"homologated_version":5},"reasons_ies-Comunicação E Marketing-unifacs","reasons_ies-comunicacao-e-marketing-unifacs","2025-07-11T17:27:01.486076-03:00","2025-07-11T17:27:01.486082-03:00",[439,445,451,457],{"question":440,"answer":441,"published_at":5,"unpublished_at":5,"created_at":442,"updated_at":443,"active":37,"media":5,"configs":444,"image":5,"image_tablet":5,"image_mobile":5},"Formação Sólida e Aplicada","Conectamos teoria e prática desde o início, preparando você para aplicar conhecimentos em cenários reais e desenvolver competências essenciais para o sucesso profissional.","2025-07-11T17:27:01.496761-03:00","2025-07-11T17:27:01.496766-03:00",{},{"question":446,"answer":447,"published_at":5,"unpublished_at":5,"created_at":448,"updated_at":449,"active":37,"media":5,"configs":450,"image":5,"image_tablet":5,"image_mobile":5},"Infraestrutura de ponta","Nossos laboratórios modernos e tecnologia avançada simulam o ambiente profissional, proporcionando uma formação prática e alinhada com as demandas do mercado.","2025-07-11T17:27:01.499950-03:00","2025-07-11T17:27:01.499953-03:00",{},{"question":452,"answer":453,"published_at":5,"unpublished_at":5,"created_at":454,"updated_at":455,"active":37,"media":5,"configs":456,"image":5,"image_tablet":5,"image_mobile":5},"Docentes com Experiência no Mercado","Professores com ampla vivência no setor conectam teoria e prática, oferecendo uma formação que impulsiona o desenvolvimento contínuo e a evolução profissional.","2025-07-11T17:27:01.503747-03:00","2025-07-11T17:27:01.503753-03:00",{},{"question":458,"answer":459,"published_at":5,"unpublished_at":5,"created_at":460,"updated_at":461,"active":37,"media":5,"configs":462,"image":5,"image_tablet":5,"image_mobile":5},"Crescimento Contínuo","Parcerias estratégicas com empresas e instituições garantem acesso a estágios e programas que promovem inserção no mercado e impulsionam a trajetória profissional.","2025-07-11T17:27:01.507483-03:00","2025-07-11T17:27:01.507491-03:00",{},{"order":4,"title":288,"size":425,"components":464},[465],{"title":83,"subtitle":83,"legend":83,"description":83,"order":284,"type":295,"content_type":5,"images":466,"videos":467},[],[],{"title":469,"machine_name":470,"layout":342,"order":169,"is_active":37,"configs":471,"columns":472},"Matriz Curricular","unidade-curricular",{},[473],{"order":284,"title":469,"size":347,"components":474},[475],{"title":469,"subtitle":476,"legend":83,"description":83,"order":284,"type":351,"content_type":477,"images":478,"videos":479,"data":480},"Oferecemos um currículo balanceado, com disciplinas que promovem o desenvolvimento profissional em diversas áreas de atuação. ","matriz_curricular",[],[],[],{"title":482,"machine_name":483,"layout":283,"order":174,"is_active":37,"configs":484,"columns":485},"Conheça os Coordenadores","coordenadores",{},[486,493],{"order":284,"title":288,"size":289,"components":487},[488],{"title":489,"subtitle":490,"legend":83,"description":83,"order":284,"type":295,"content_type":5,"images":491,"videos":492},"Conheça nossa Liderança Acadêmica - Corpo Docente","Eles lideram nossas unidades com excelência, dedicação e foco na inovação.",[],[],{"order":4,"title":483,"size":289,"components":494},[495],{"title":83,"subtitle":83,"legend":83,"description":83,"order":4,"type":351,"content_type":496,"images":497,"videos":498,"data":499},"coordinator",[],[],[500],{"area":137,"name":138,"description":139,"email":5,"photo":501,"turn":5,"units":40,"modalities":83},[],{"title":503,"machine_name":504,"layout":283,"order":179,"is_active":37,"configs":505,"columns":506},"Laboratórios","laboratorios",{},[507,516],{"order":284,"title":288,"size":425,"components":508},[509],{"title":510,"subtitle":511,"legend":83,"description":83,"order":284,"type":351,"content_type":512,"images":513,"videos":514,"data":515},"Laboratórios de Qualidade","Nossa infraestrutura inclui laboratórios atualizados e recursos modernos, focados em preparar você para o mercado de trabalho.","laboratory",[],[],[],{"order":4,"title":517,"size":518,"components":519},"carrossel","one_third",[520],{"title":83,"subtitle":83,"legend":83,"description":83,"order":284,"type":351,"content_type":512,"images":521,"videos":522,"data":523},[],[],[],{"title":525,"machine_name":526,"layout":342,"order":185,"is_active":37,"configs":527,"columns":528},"Conheça nossas unidades acadêmicas","cursos-unidades",{},[529],{"order":284,"title":288,"size":347,"components":530},[531],{"title":525,"subtitle":532,"legend":533,"description":83,"order":284,"type":351,"content_type":534,"images":535,"videos":536,"data":537},"Oferecemos espaços preparados e infraestrutura de ponta para que você curse sua graduação na modalidade que melhor combina com a sua vida. Venha conhecer o campus ideal para começar sua jornada.","Estude mais perto de você! ","unit",[],[],{"unit":538,"pole":599},[539],{"id":270,"neighborhood":540,"images":546,"title":40,"slug":588,"description":589,"short_description":590,"address":259,"postal_code":260,"latitude":261,"longitude":262,"telephone":5,"email":5,"business_hours":5,"created_at":591,"updated_at":592,"active":37,"institution":8,"tags":593},{"id":541,"city":542,"title":258},74,{"id":543,"state":544,"title":257},223,{"id":545,"title":51,"code":51},23,[547,553,559,565,571,577,582],{"id":548,"title":549,"file":550,"alt":551,"description":551,"variations":552},63060,"tour-virtual-tancredo-neves-unifacs (1)","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F2848d711-c973-4ef6-828b-abd3e092d61d.webp","Tour virtual UNIFACS Tancredo Neves: ateliê de moda com mesas de trabalho brancas, cadeiras coloridas em verde, laranja, amarelo e vermelho, manequins, máquinas de costura e armários ao 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mais!\u003C\u002Fp>\u003C\u002Fbody>\u003C\u002Fhtml>","2024-09-17T10:01:24.990353-03:00","2026-03-27T17:04:03.668708-03:00",[594,595,596,597,598],"f1d2de8b-5c7f-419e-a681-e474988b4b5f","1b5aa5d2-1447-4f97-8091-c37e7f1bd829","0fa7f056-f8d8-4f5b-9c30-efb223433bd9","34222823-8b2e-4594-8e03-72c737079e7b","2fb78714-5803-4784-be0c-970f98f37673",[],{"title":601,"machine_name":602,"layout":342,"order":190,"is_active":37,"configs":603,"columns":604},"Bolsas e Financiamentos","bolsas-financiamentos",{},[605],{"order":284,"title":288,"size":347,"components":606},[607],{"title":601,"subtitle":608,"legend":609,"description":83,"order":284,"type":351,"content_type":610,"images":611,"videos":612,"data":613},"Explore as oportunidades de bolsas de estudo e financiamento oferecidas pela Instituição.","Mais informações sobre 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